Ladbrokes Review and Rating

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Our in-depth Ladbrokes review is designed to arm you with everything you need to know before deciding whether to sign up for an account. This provides the pros and cons of the bookmaker, plus information about background, history, customer support, markets covered, mobile app and all other key features.

Ladbrokes Review and Rating logo

Our in-depth Ladbrokes review is designed to arm you with everything you need to know before deciding whether to sign up for an account. This provides the pros and cons of the bookmaker, plus information about background, history, customer support, markets covered, mobile app and all other key features.


Ladbrokes is the grand dame of British bookmakers. It was founded in 1886 as a commissioning agent for horses trained at Ladbroke Hall in Warwickshire and evolved into a leading chain of betting shops, with a thriving online presence. Due to this background in horse racing, the thoroughbreds appear the primary focus for Ladbrokes but it doesn’t take long to find a quality array of greyhound markets.

The company launched Ladbrokes Australia in 2013 (licensed in the Northern Territory) by Aussie tech entrepreneur Dean Shannon, so they’re a relative newcomer to the market over here but are backed by a wealth of global experience. To this day, Ladbrokes runs over 2400 retail shops across the UK and Ireland, and have over one million customers, making them on of the largest bookmakers in the UK.

In 2016, Ladbrokes completed a deal to purchase rival operator Coral and form Britain’s biggest bookmaker, with more than 3,500 stores and 30,000 employees. In December 2017, GVC Holdings purchased Ladbrokes Coral in a deal that could be worth up to £4 billion ($7.4 billion).

Ladbrokes Features

Ladbrokes offers a number of promotions to help give punters more bang for their buck! A couple of the major Ladbrokes promotions are listed below, by clicking “JOIN” it will take you straight to a Ladbrokes sign up page

So, if you are looking to do some Ladbrokes betting make sure you take advantage of these awesome promotions:

Ladbrokes Locker
Pick Your Own Odds
Ladbrokes Visa Card
Blended Multis + Split Multis


  • A reputable, established operator with liquidity to cover payouts
  • A long history of fairness and trustworthiness
  • Broad coverage of Greyhound markets, both in Australia/NZ and international
  • Customer service offered seven days a week
  • Simple sign-up and deposit process
  • Fixed price odds and best starting price on greyhound racing
  • Low minimum bet
  • Great promotions
  • Super slick website
  • One of the best racing apps around
  • Debit card available to all Australian customers
  • Innovative Bet Types
  • Fantastic social media presence, delivering great videos across channels


  • Less streaming options than some rivals
  • Ladbrokes could offer earlier fixed pricing across their racing markets
  • Sometimes limited greyhound racing promotions

Ladbrokes Review Part 1

One of the most powerful and leading gambling companies worldwide, Ladbrokes, has entered the Australian market with after being granted a local licence to operate. Ladbrokes Australia launched in 2013 but it didn’t take long for the brand’s Australian arm to take off. The company grew quickly, in a time where many bookies are combining, to become one of biggest bookmaking firms in the country.
Ladbrokes Betting is made easy for punters using Ladbrokes. The sign-up and verification process is efficient and simple to follow. Placing any type of bet on racing or sport can be achieved within seconds via a few clicks. The Ladbrokes website interface is intuitive, clean and uncluttered and their app arguably performs even better. It’s uncomplicated to navigate and provides all the expected basic features for a mobile app, while also providing unique features. In particular, the betting slip (Quickbet) function works a treat.

Ladbrokes offer a great deal of Australian racing and sport markets, as well as offering international racing and sport markets for those interested. Their international markets seem to lack a bit of depth somewhat compared to some competitor bookies. Genuine value can definitely be found browsing Ladbrokes’ racing prices, but keep in mind that generally their odds are posted slower than many other bookmakers.

Additionally, they also constantly update their quality specials and ‘Ladbrokes promotions’ for punters who are searching for value. The promotions are generally geared towards horse racing, where fantastic deals can be found, but they do still provide weekly sports promotions and greyhound ones as well.

Make no mistake, Ladbrokes are innovators in regards to features. Ladbrokes have led the way over the years, releasing numerous innovative products. The best example is their Ladbrokes Visa Card which allows customers to withdraw cash from any ATM throughout the country immediately after a bet has resulted. Another notable release is ‘Cash In’, a feature that allows customers to deposit cash into their account through selected newsagents.

Overall, we found Ladbrokes is a quality bookmaker for punters to get one board with. Keep reading below to uncover the specifics of our Ladbrokes review.

Ladbrokes Offers Review

Ladbrokes provides their customers with some simply fantastic Ladbrokes racing offers and promotions. These promotions are often updated daily and Ladbrokes are always looking to change their offers available to Greyhound Recorder users. These offers are not just limited to things like the Spring Racing Carnival either as Ladbrokes takes great pride in leading the way in innovative specials and offers all year and on all sports, racing and greyhound racing.

Though the use of Ladbrokes bonus bets for sign up bonuses may now be a thing of the past, punters are given a more unique and exciting betting experience. Because of recent gambling reforms, there is a limit on the type of Ladbrokes bonuses that can be offered to customers. But the good news is Ladbrokes has so many great products there’s always a feature to explore. That’s why they’re so big right around the world!

Ladbrokes often advertise promotions on their website similar to the following example: ‘If your horse finishes 2nd or 3rd in races 1-4 at Caulfield, Rosehill and/ or Doomben on Saturday you’ll be refunded your stake as Ladbrokes bonus bets up to $50! Or if your horse wins, you’ll have your winnings doubled’. This is just one example of many different similar offers, these types of promotions change frequently as there is constant racing across multiple locations every week..

Other Ladbrokes special offers include pick your own odds and favourite vs the field. Ladbrokes also provides punters with plenty of useful information to use when placing a bet. And, if that isn’t enough, if you head along to the Labrokes YouTube channel you’ll find lots more information like previews for races and different sports as well as tips.

Ladbrokes Services & Features

You can find some of the most interesting Ladbrokes betting features and services listed below. If you are questioning whether or not to sign up with Ladbrokes, the following feature listed below should make the decision easier:

Deposit Options

Minimum of $10 – Visa, MasterCard, bank transfer, BPAY, POLi, Paypal, Flexepin

Withdrawal Options

Electronic funds transfer

Transaction Fees

None, although you may be charged a fee if you attempt to deposit and withdraw funds without placing any bets

Ladbrokes Blog

The official Blog. Get the latest detailed previews, tips, best bets, offers and odds for racing, AFL, NRL and more. Additionally there are useful ‘how-to guides’ which can help new punters find their way around.

Mobile App

Ladbrokes have one of the most aesthetically pleasing site and app interfaces amongst the Australian Bookmakers.  One can tell the designers obviously have a bet. The app is simple to operate and functions are easy to find.

Call Me

Call Me is an efficient and easy to use way to bet live on sporting events in Australia and around the world. When you select a live betting option, a member of the Ladbrokes Live Betting team will call you to place your bet.


One should be taking advantage of the daily/weekly specials that Ladrokes offer to their customers. All you need to do is join up, log into your account and check out the promotions page!

Live Streaming

Ladbrokes offer live streams for a variety of different sporting events that are taking place around the world, including live football games, AFL and tennis matches from a number of tournaments every single week. Ladbrokes also broadcast vision of all Victorian racing for free.

Ladbrokes Card

Giving you access to funds in your betting account via a debit card. This allows you to withdraw cash from any ATM throughout the country immediately after a bet has resulted. Super convenient if you’re betting on the move and want to celebrate a good win instantly! Many other Aussie bookmakers only offer access to your winnings via direct transfer or credit card which takes 1-3 business days. Join Ladbrokes and become eligible for Ladbrokes Card.

Step By Step Guide to Signing Up with Ladbrokes


Step by Step Guide to Placing a Bet with Ladbrokes


Ladbrokes Products Review

Ladbrokes boasts a number of products that make the bookie unique to all others in the market. So if you choose to do your betting with Ladbrokes, then it is worth checking out all the different products on offer to familiarise yourself before kicking off your Ladbrokes betting experience. Have a look at our Ladbrokes review of their main products below:

Multi Express

Ladbrokes Multi Builder takes all the hassle out of combining single wagers, and offers punters a quick and easy product to place a multi. Your Multi can include sport and racing legs, and if all legs are successful, you will win!

Ladbrokes Locker

Unlock the gear you need to boost your odds and winnings!

Odds Boost

Ladbrokes BetBoost can be used once daily, it can become very useful for obtaining maximum odds.

Same Game Multi

Ladbrokes enables punters to create same-game multis in a number of sports events. Combining a number of legs together in the same game gives punters the opportunity to expand on their Ladbrokes betting experience and create higher odds with just the one game.

Cash In

This allows punters the ability to deposit funds by using cash in person at hundreds of selected newsagents around the country. If you’re walking past a newsagent, check outside to see if they have a sign standing up to indicate the Ladbrokes cash-in service is available there.

Cash Out

Select the ‘Cash Out’ button if you’re happy with the amount and want to get out of your bet if you’re worried about the end result!

Ladbrokes Card

Giving you access to funds in your betting account via a debit card. This allows you to withdraw cash from any ATM throughout the country immediately after a bet has resulted. Super convenient if you’re betting on the move and want to celebrate a good win instantly! Many other Aussie bookmakers only offer access to your winnings via direct transfer or credit card which takes 1-3 business days. Join Ladbrokes and become eligible for Ladbrokes Card.

Ladbrokes Markets Review

Ladbrokes cover thousands of betting markets, offering a wide variety of prices and bet types on each. Racing is a huge part of the firm’s heritage and that is the core focus of the Australian site. However, that being said, Ladbrokes also offers a comprehensive blog for greyhound punters, offering free betting previews and wagering news for the major meetings across Australia, giving customers that extra chance of picking a good-priced winner.

You can find fixed price on all greyhound racing markets plus a guarantee of the highest odds paid out of the three main Australian totes. You can choose from Win, Place, Each Way, Quinella, Exacta, Trifecta, Quadrella and First Four bets. You can also find a wide variety of international greyhound meetings from New Zealand, the UK, Ireland and the USA.

Racing Markets

  • Win and Place Fixed price betting
  • Best Tote on selected greyhound races (most major races)
  • Australian Horse, Harness and Greyhound Racing
  • International Horse, Harness and Greyhound Racing
  • Pick Your Own Odds, allowing you to increase your odds by selecting the winning margin of a horse
  • Favourite vs Field on racing markets across all three codes
  • Quaddies, Trebles, Daily Doubles and Exotic betting (trifecta, exacta and more)
  • Futures (Aus and Int)
  • Multi Markets (Same Race, Placecards etc)
  • Promotional Markets
  • Jockey Challenge


Sports Markets

  • A wide range of sports are covered, with up to 142 markets (or more) in a given AFL game, and plenty of options when betting on an NRL fixture.
  • Soccer is extremely well covered, which is understandable as Ladbrokes is a British operator, while the tennis is also deep. You can find all the major sports, such as cricket and golf, plus exotic sports such as surfing, snooker and netball.
  • International and Australian coverage
  • Futures (Aus and Int)
  • Promotional Markets
  • Same Game Multi
  • Esports


Novelty Markets

  • Entertainment
  • Politics
  • Miscellaneous
  • Promotional Markets

Ladbrokes Website Review

The Ladbrokes website certainly delivers the goods, delivering a highly functional and fun user experience.

In any Ladbrokes website review we have to mention the speed of the site – the Ladbrokes new website is super-fast and one of the more responsive we’ve come across. It’s the highlight of the Ladbrokes online betting experience – everything happens in the blink of an eye.

The Ladbrokes racing homepage is no exception – it’s dead simple and very quick to get to any race for that day, be it thoroughbreds, greyhounds or harness racing.
The main menu is broken up into four sections of the market: ‘Racing’, ‘Sports’, ‘Novelty’, ‘Promotions’. This system is very easy to navigate, especially for finding racing meetings as the layout allows quick access to each race on any given racing card.

‘Quickbet’ is a neat function on the website which esnnetially acts as ‘betslip-skipping’ feature. It allows punters to swiftly bet a preset amount with just three mouse clicks.

Ladbrokes have a useful blog that offers tips, predictions, shows and previews. Their blog content and shows are entertaining, concise and informative,

Another great content avenue of Ladbrokes is their social media presence on Facebook, Twitter and YouTube in which they are pretty active.

Ladbrokes Mobile App Review

The Ladbrokes Australia app will be a fairly familiar piece of equipment for any punter who’s had a Ladbrokes account. It’s a good tool for punters on the go – and that starts with when you open it, as the app keeps you logged in in the background, saving you the need to continually enter your Ladbrokes app credentials.

Upon entry to the Ladbrokes mobile app you’re greeted with quick links to upcoming race and events. Another handy feature on this screen is a scrolling banner featuring current Ladbrokes specials and offers – so you can
quickly see what’s on the menu on any particular day.

The footer menu of the Ladbrokes betting app is ever-present, giving you quick access to the main areas of the app, depending what you want to bet on.

The Ladbrokes app is available for download for both iOS and Android. Click here to download either version.

Ladbrokes Bet Types

These are the most popular racing bet types explained for Ladbrokes:

Be sure to check the Ladbrokes ‘Promotions’ page because there will often be exciting specials available for some of these betting options, including exotics.

Please note some of these bet types may only be available on other racing codes outside of greyhound racing.

Bet TypeExplanation

The most popular of all bet types, requiring punters to select the dog they think will finish 1st in the race.


Another popular bet type, requiring customers to select a runner to finish either 1st, 2nd or 3rd in the official placings. There must be more than 8 dogs in a race to have a 3rd place dividend.


Each way betting simply means that you are putting an equal amount of money on a dog to Win and Place.


A Quinella requires the punter to select the 1st and 2nd dogs to finish, in any order.


An Exacta is similar to a Quinella except the punter has to select the first two dogs home in order.


Trifectas are one of the most popular exotics, requiring punters to select the first three dogs home in order. A boxed trifecta allows them to finish in any order but will cost more per 100% dividend.


A First 4 is similar to a trifecta except customers have to select the first four dogs in exact order. Again these can be boxed but the costs per unit will increase accordingly).


A Quaddie bet requires punters to select the four winners in the four consecutive races on the Quadrella race card to win a dividend. Quaddie dividends are declared for a $1 unit.


Running Doubles require customers to select the winner of consecutive races at a particular meeting.


A Double wager is when customers pick the winner of two  nominated races. These are available when the Running Double and Daily Double bet types are available.


A Treble wager is when customers pick the winner of three nominated races.


These are sometimes also known as an All Up bet, a Multiple Bet or a Parlay where customers combine several single bets together, in effect multiplying your bet. This is not just restricted to racing either with Ladbrokes now offering a combination of Sport and Racing MultiBets online and over the phone.

Ladbrokes have also recently introduced the Same Game Multi option.


Same Race Multi allows you to pick the finishing positions from two to four runners. You have the flexibility of selecting first place, top two, as well as anywhere in the top three or top four.

Includes the Blended and Split Multi options


A Super 6 is when customers pick the winner of the six consecutive races.

Ladbrokes Fact File

Check out the Ladbrokes Fact File below:

Location Licensed and regulated in the Northern Territory
Regions Served: Australia, although Ladbrokes is a global operator
Minimum bet $0.50 and $20.00 by phone
Odds Format Decimal
Languages English
Currency AUD, NZL
Deposit Turnover 1x
Transaction Fees None
Live Betting: Yes. You must call in to be on a live event
Max Payout Unless agreed upon, Between $10,000 and $50,000 daily, per sport. The maximum daily win limit on city races peaks at $100,000
Betting Card Yes, available.
Deposit Turnover  1x

Ladbrokes Review Round up

Overall, Ladbrokes deserves its status as one of the leading betting sites on the market. It is a solid, trustworthy operator offering wide market coverage and a huge range of betting options, tempting promotions. Their odds are usually more than competitive, despite not always being posted early. If you’re the patient type, this shouldn’t be an issue!

One can easily assume that the Ladbrokes app designers have a bet! This is because the mobile app provides one of the best wagering experiences in the country thanks to a fantastic betting product and really slick user interface across their desktop, tablet and mobile offerings
You can bet on all manner of races, plus a number of sports from around the world.

Granted, Ladbrokes Australia perhaps don’t offer as many sports betting options as some of the other bookies on the Australian wagering scene, but they certainly excel when betting on Australian horse racing. Their promotions are often great, but again, they often focus on horse racing more than other sports. Another overlooked strength of Ladbrokes as a bookie is that they pay out customers on winning bets very quickly.

In conclusion, Ladbrokes is a bookmaker that has several clear points of difference from their rivals and here at Punters, we highly recommend them, so prospective punters need to look no further than Ladbrokes.

To see how Ladbrokes Australia compares to other Australian betting sites check out our bookmaker comparison for all the very latest offers and promos.

Ladbrokes FAQs

Check out the Ladbrokes FAQs below:

Can you still get a Ladbrokes bonus bet?
What are some of the best Ladbrokes promotions?
Where can you find the best Ladbrokes review?
Are there any Ladbrokes promo codes?
How does Ladbrokes work?
How to bet with Ladbrokes?
Are there any Ladbrokes specials?
How to join up to Ladbrokes?
How do bonus bets work on Ladbrokes?
How to claim bonus bets on Ladbrokes?
How do I get a Ladbrokes Visa Card?

How to Get in Touch with Ladbrokes

Having any issues with your Ladbrokes betting account? Got any questions? There are multiple ways to contact Ladbrokes Customer Support you can find below:

Bet TypeExplanation
Customer Support Phone Number

1300 523 276 (Australia) & +61 7 3184 9343 (international)

Live Betting Phone Number

1800 523 276 (Australia) & +61 7 3350 0781 (international)

Postal Address

Postal Address – PO Box 3321, Newstead, QLD 4006, Australia


Live Chat

Available 24/7


25 151 956 768