Tabcorp Strikes Landmark US Wagering Agreement
A landmark commingling agreement will see Australian greyhound racing opened up to the lucrative American wagering market.
27 July 2021
A landmark commingling agreement will see Australian greyhound racing opened up to the lucrative US wagering market for the first time.
The deal struck will see Tabcorp’s Sky Racing World feed vision of Australian greyhound racing into the the large US audience but more importantly, American punters can now bet into Tabcorp’s Australian pools via commingling.
It’s expected that the commingling opportunities will add some much needed volume to the local Parimutuel pools which have continued to wane during a time where Fixed Odds wagering has exploded.
Adam Rytenskild, Tabcorp’s Managing Director of Wagering and Media, said the deal will bring about a number of benefits for the Australian greyhound industry.
“This deal will allow us to showcase greyhound racing to the massive North American market and develop new audiences with the benefits flowing back to the sport, participants and our business,” Rytenskild said.
“Sky’s international team works hard to ensure the best possible global distribution of all three codes of Australian racing. And this is a great example of Sky helping Australian racing to find the widest possible international audience.”
Under the new deal, Sky Racing World will distribute selected races from Australian greyhound tracks into the US via Sky’s broadcast partners.
The US pool on these races will be commingled with TAB’s NSW greyhound racing pool.
Greyhound Racing NSW (GRNSW) CEO Tony Mestrov was another to welcome the announcement.
“This is a fantastic opportunity to showcase our product on such a big international stage,” Mestrov said.
“Our aim is always to have our great product in as many markets as we can, and available to the widest possible audience.
“This deal is another step forward in achieving that goal.”